An attendee demonstrates the ARKit, augmented reality tool, on an Apple Inc. iPad Pro during the Apple Worldwide Developers Conference (WWDC) in San Jose, California, U.S., on Monday, June 5, 2017.

David Paul Morris | Bloomberg | Getty Images

An attendee demonstrates the ARKit, augmented reality tool, on an Apple Inc. iPad Pro during the Apple Worldwide Developers Conference (WWDC) in San Jose, California, U.S., on Monday, June 5, 2017.

Virtual and augmented reality product company Marxent has been developing AR apps for Apple products for six years. The company’s CEO and co-founder, Beck Besecker, called the announcement a “game changer” because it will help to embed the tech into everyday life.

“(This) could theoretically add a 4th dimension to how we experience the world,” he told CNBC in an email comment.

“Once Apple starts integrating AR into the most popular apps, like email, texting, photos, maps and music, it will bring AR into our lives in a deep and meaningful way on a daily basis”

Geoff Blaber, VP research for Americas at CCS Insight, also praised ARKit, saying it will help developers to create engaging experiences in AR.

The field of augmented reality will benefit from Apple’s scale overnight. Although Apple is theoretically late and behind initiatives such as Google’s Tango, we expect ARKit will spur developers to embrace the technology more meaningfully,” he said in a research note Tuesday.

Others already in the AR game include Facebook, Microsoft and Snapchat.

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