The BrandZ Top 100 Most Valuable Global Brands ranking saw Google retain its top spot with a brand value of more than $245 billion. Amazon rose three places to number four after achieving the highest dollar value growth. The online retailer increased by $40.3 billion to $139.3 billion. Other brands making the top ten included AT&T, Visa, Tencent, IBM and McDonald’s.
“Strong brands continue to deliver value for the companies that own them, regardless of economic, political and category disruption,” Peter Walshe, global BrandZ director at Kantar Millward Brown, said in a statement.
“The BrandZ Global Top 100 is now dominated by the internet giants — brands that have operated on a global stage since day one, and which are built on powerful, innovative technology platforms,” Walshe added. “This has enabled them to transcend regional and sector boundaries and grow their value at an unprecedented rate.”